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Tag: marketing tech

The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Nearly 9 In 10 Marketers To Spend More On Martech, That’s The Good News

by Steve OlenskiPosted onApril 21, 2021

It’s a classic case of Good News/Bad News when it comes to martech spending.

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The Colossal Mistake Many Brands Are About To Make

by Steve OlenskiPosted onNovember 16, 2020November 16, 2020

Times are tough. Budgets are tightening. Just think before you slash.

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Four In Ten Companies Are On Martech Overload

by Steve OlenskiPosted onOctober 29, 2020

Why are 4 in 10 companies experiencing martech overload? I have one theory.

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