Marketers love a good stat. But not all stats are created equal. Far from it.
Times are tough. Budgets are tightening. Just think before you slash.
Tag: marketing research
"His column is an absolute must read." – Deborah Wahl, CMO, General Motors
"His column is an absolute must read." – Deborah Wahl, CMO, General Motors
Marketers love a good stat. But not all stats are created equal. Far from it.
Times are tough. Budgets are tightening. Just think before you slash.