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Tag: consumer preferences

Now, More Than Ever, Brands Need To K.I.S.S.

by Steve OlenskiPosted onJuly 8, 2021

With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.

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Hey Marketers, This Is Not About You, It’s About Them

by Steve OlenskiPosted onOctober 2, 2020October 2, 2020

Why do so many marketers & advertisers think their opinion matters?

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