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Author: Aaron Perlut

Aaron Perlut is a cofounding partner and brand reputation strategist at Elasticity and counsels a range of organizations – Fortune 500s, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits – helping manage reputation and market brands across a diverse channels in an evolving media environment.

Balancing Corporate Values vs Insurrectionist Consumers

by Aaron PerlutPosted onJanuary 20, 2021January 20, 2021

Where should brands draw the line between two distinctly oppositional demographics?

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