Jessica Murphy is a senior marketing executive with 20+ years of experience driving brand growth, go-to-market strategy, and organizational transformation. As VP of Global Marketing Strategy & Operations at Hasbro, she leads portfolio-wide campaign operations, AI transformation, and the company's first enterprise Marketing Academy — building the kind of internal capability that outlasts any single campaign.

Her career spans senior roles at eOne, PopSockets, and Paramount/Viacom, where she launched category-leading franchises and consistently delivered double-digit revenue growth across some of entertainment and consumer products' most recognizable names. A frequent speaker at CMO summits and industry podcasts, Jessica has become a trusted voice for brands trying to navigate what's new and what's next — equal parts operator and translator for an industry in constant motion.