Cort Irish is Chief Marketing Officer at Claritas, LLC, where he leads strategic marketing across brand, product, demand generation, communications, and go-to-market activation within the marketing technology and data ecosystem. He brings over two decades of experience spanning emerging technology, consumer goods, apparel, telecommunications, and sporting goods.

Cort specializes in building data-driven, AI-enabled marketing engines that unify audience intelligence, activation, and measurement to drive growth — grounded in an optimization-based framework where every initiative is measured, iterated, and tied directly back to organizational outcomes. He's known for aligning marketing, sales, and customer experience around one shared measure of success: business impact.