Looks like a lot of brands are forgetting that the world has changed… FOREVER.
Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.
"His column is an absolute must read." – Deborah Wahl, CMO, General Motors
Looks like a lot of brands are forgetting that the world has changed… FOREVER.
Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.